baobabWhere your
people talk.
baobab is the social network built for the way people connect, communicate and share information in the Global South. Chat privately, join the conversation, and see what's happening in the places you care about.
Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina.
Thandi M.
Observatory · 12m
Kwame O.
Woodstock · 38m
Ama's Bakery
Salt River · 1h
Social networking that's actually about your life.
Most social apps are built for global broadcasting, influencers and endless scrolling. Meanwhile, the stuff that matters day to day — what's happening on your street, who's selling what nearby, the conversation your city is having — is scattered across a dozen group chats.
baobab brings it into one place: your people, your places, and private conversations that stay private.
Conversation first
Every post is an opening. Replies, threads and DMs are built to keep people talking, not just scrolling.
Relevant, not restricted
See what's near you, follow up to three cities, and still reach the whole network.
Private by design
Encrypted profile info and end-to-end encrypted messages. No selling of personal data.
Content starts conversations. Conversations build connections.
Social Dialogue & Chat
Message friends one-to-one with end-to-end encryption, reply to posts, and keep threads going with people across town or across the continent.
Explore← Conversation
Thandi M.
Observatory · 2h
Anyone know when Albert Rd is getting fixed? Third tyre this month in our street.
64 replies · 210 people following
Lerato N.
The pothole on Albert Rd got reported last week too. Ward office says crew this Thursday.
Sipho J.
Confirmed, I saw the cones go up this morning 👍
Thandi M.
Legend. Thanks for keeping us posted.
Community News & Content
Share updates, opinions, announcements and moments. Discover what's going on locally, regionally and nationally — from the people living it.
ExploreThandi M.
Observatory · 12m
Kwame O.
Woodstock · 38m
Ama's Bakery
Salt River · 1h
Your cities
Follow up to 3 places
Cape Town
Home · 2.4k posts today
Johannesburg
Work · 5.1k posts today
Nairobi
Family · 3.8k posts today
Live in one city. Belong to three.
You live in Cape Town, work in Joburg, and your family's in Nairobi. baobab lets you follow up to three cities so your feed reflects your whole life — not just your postcode.
- 1Local — What's happening around you right now
- 2Regional — Your province or region's conversations
- 3National — The country's bigger stories, upfront
You shouldn't pay for social with your privacy.
End-to-end encrypted DMs
Only you and the person you're talking to can read your messages.
Encrypted profile info
Your name and profile images are encrypted.
No data for sale
We don't sell your personal information to advertisers or anyone else.
Moderated & secure
Content standards, moderation and Google Cloud infrastructure.
Wanjiru K.
online
Landed in Nairobi! Dinner tonight?
Yes!! Westlands at 7?
Perfect. Sending you the pin 📍
See you there 🙌
Post it. Talk about it. Meet the people behind it.
← Conversation
Thandi M.
Observatory · 2h
Anyone know when Albert Rd is getting fixed? Third tyre this month in our street.
64 replies · 210 people following
Lerato N.
The pothole on Albert Rd got reported last week too. Ward office says crew this Thursday.
Sipho J.
Confirmed, I saw the cones go up this morning 👍
Thandi M.
Legend. Thanks for keeping us posted.
Reach the people around you — not random strangers.
Create a presence where your customers already talk. Promote locally, across your province or nationally, with advertising based on geography rather than invasive profiling.
Ama's Bakery
Salt River · Bakery & café
Promoted post reach
Local
3 km
Province
W. Cape
National
SA
Nearby people reached this week
PROMOTED · 2 km away
Fresh sourdough out at 7am. First 20 regulars get a free coffee ☕
Built for the Global South. Open to the world.
Africa, South and Southeast Asia, Latin America, the Caribbean — billions of people whose everyday social lives deserve a network designed around them. Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina. We're building for scale from day one.
Africa
South Asia
Latin America
Caribbean
Your people are already talking.
Join the conversation in your city and the places you care about. Free to join, free to post locally.
Available only on Android in South Africa, Kenya, Burkina Faso and Benin. Coming soon to Argentina.